Having come across the incredible imagery put out by Best Cocktails, I decided to reach out directly to ask if he would consider using our vodka in a post or two. Imagine my surprise when he replied almost immediately with only: “I can do much more for you” and within minutes we on the phone discussing various ways he could help our small brand. Soon after that initial conversation, gorgeous reels and mouthwatering cocktail images featuring NEFT were being posted by some of the most creative and widely followed mixologists. Several of them posted multiple cocktails and we would repost everything soon after, followed by Jarred who would then repost to his 170,000 and growing base. By the end of the project the total reach exceeded 4.5 million, helping us more than double our following. Since then, our engagement has tripled, which to me reveals what makes Jarred’s business model so beneficial to clients. For a fair and reasonable investment, brands will reach a specifically targeted niche of people who are proactively seeking out spirits and spirits related content. It’s a compelling opportunity for all spirits and spirits-related brands, and given that he exceeded all my expectations, I recommend him with the highest regard.